What will I learn in the Postgraduate Level 7 Diploma in Strategic Marketing?

The Postgraduate Level 7 Diploma in Strategic Marketing , awarded by QUALIFI , is a comprehensive programme that equips students with the knowledge and skills necessary to succeed in today's fast-paced marketing landscape. Key areas covered include marketing research, brand management, digital marketing, and consumer behaviour.

If "What will I learn in the Postgraduate Level 7 Diploma in Strategic Marketing?" is shaping your shortlist, use the points below to decide whether the Postgraduate Level 7 Diploma in Strategic Marketing is the right next move.

• Check that QUALIFI recognition matches what your employer or next university expects.
• Map the Postgraduate Level 7 Diploma in Strategic Marketing outcomes to the role title or promotion you want in the next 12–24 months.
• Skim the module list above — if two or more units excite you, the Postgraduate Level 7 Diploma in Strategic Marketing is usually a strong fit.

Core modules and themes from the Postgraduate Level 7 Diploma in Strategic Marketing:

• Marketing Research Project — The aim of this unit is to develop learners’ research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data.
• Strategic Brand Management — This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The unit enables learners to devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. Learners will also gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise as well as important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.
• Contemporary Challenges and Strategic Marketing — The aim of this unit is to develop learners’ understanding of up-to-date knowledge of the business environment, competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The unit also provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.
• Digital and Social Media Marketing — This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The unit examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the unit examines the legal and ethical considerations that marketing in a digital world raises. This unit teaches learners a range of state-of-the art tools and theories of how to use social media effectively to achieve branding and communication goals. Learners will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.
• Consumer Behaviour and Market Communications — This unit aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, learners will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. Learners will be able to evaluate how consumer research has been undertaken and develop your intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.
• Contemporary Issues and Principles of Marketing — The aim of this unit is to develop learners’ understanding of to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing principles in different contexts. The learner will also learn marketing concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.

Check you are a strong match before you apply:

• The Level 7 qualification has been designed to be accessible without artificial barriers that restrict access and progression. Learners will be expected to hold the following:
• Level 6 Qualification or an Undergraduate Honour’s Degree or an equivalent international qualification OR
• Learners who have work experience and demonstrate drive and ambition to start their own business, or work in business development; OR
• Learners who possess a first degree in another discipline and want to develop their own business or shift careers. In certain circumstances, learners with considerable experience but NO FORMAL QUALIFICATION may be considered, subject to interview and being able to demonstrate their ability to cope with the demands of the programme. The qualification is offered in English.

1. Apply online — open enrolment for the Postgraduate Level 7 Diploma in Strategic Marketing and complete your details.
2. Pay the £10 application fee — reserves your application and unlocks the next steps.
3. Upload documents and start — once accepted, access the learner portal and begin your modules.

Everything you need to decide is on this page — when you are ready, enrol above or use the application button at the bottom.